Most anyone associated with the horse business has by now heard of the HBO series Luck being shut down, following the third death of a horse used during the filming of the show. There have been several conjectures made that the show was already facing an uncertain future, even if the deaths had not occurred during production. Santa Anita owner Frank Stronach was already worried about Luck's portrayal of racing. He was quoted as saying, "I'm just disappointed because it puts sort of an ugly face on the whole point of horse racing."
Sort of? Ya think? Frankly, after viewing the first episode, it didn’t take three dead horses to convince me to turn the TV off! As a professional trainer who has lived that lifestyle, I know there are still many dedicated horsemen and women who are committed to making an honest and ethical living on the race track. And the bottom line for most of them is that it is still all for the love of the horses. I can personally attest to the fact that it certainly isn’t about the money to be made. I.R.S. records of individuals involved in that industry can back me up on that! My brother the tax accountant quit asking me if I was crazy a long time ago.
The “Entertainment” business has for years exploited the darker side of many different professions as a means of attracting more impressionable viewers willing to spend more money on sponsors. The film industry has in the past been challenged to portray the truth about the people and the animals involved in the profession of horse racing. Few directors, producers, and certainly few actors and actresses have ever sat with their feet in the irons, the rubber-wrapped reins in their hands, and felt 1200 pounds of beauty and power underneath them during a light breeze down the stretch in the early morning mist.
Luck was an unbalanced portrayal of the darker side of horse racing. Horse racing has been declining for several years, and this type of film has done nothing to turn that around. It's no secret that the horse racing industry is in trouble, either. Purses have dwindled, and at some tracks the races are getting harder to fill simply because there are fewer breeders, trainers, and owners, which translates to fewer horses making it to a race. This is due much in part to the state of our economy, but not all of it. While annual viewers of the Kentucky Derby and Breeder's Cup races show there is still public interest, the sport is struggling to bring new people into the industry.
Television producer and President of the Women's Horse Industry Network, Catherine Masters has come up with an idea to properly educate people about the true nature of the sport of horse racing. Masters, who is an avid horse racing fan, states that she has found some of the most incredibly talented and passionate people in the world are women who are involved in the horse industry, and she feels their lives should be showcased in a mass media way. Consequently, her idea has given birth to a new television series, soon to be aired, called "Luck Be A Lady", which she feels will do that and a whole lot more.
Masters, a former sports marketing consultant to some of the top sports companies in the world, says that the more people see of horse racing in a positive way, the more they will become fans. I agree. Horse racing is not just a sport for the wealthy. "If horse racing and the horse industry in general is going to bring in new customers, there simply has to be more positive visibility in every area. People need to get to know the women who are out there at the tracks or on their farms, dreaming of winning the Kentucky Derby. Horse racing is not just about gambling. It's about getting a thrill watching your horse do it's very best," Masters states.
The "Luck Be a Lady" television series is a weekly series which will be produced by entertainment icon Roseanne Barr’s Full Moon/High Tide Production Company. It will also be hosted by a well known horsewoman celebrity, Elizabeth Shatner. And, famed jockey and network commentator, Donna Brothers will host a weekly segment. "We have a lot of pieces to the puzzle in place and we know they will go a long way in making this series wildly successful," she adds.
Pre-production is now underway and Masters thinks they will have the majority of the pieces to the puzzle together within the next 30-60 days. She is out raising funds to produce the series and starting to pitch it to the networks. She has made pitches to OWN, Discovery, TLC, Animal Planet and GAC. She hopes that the series is so well received that she can expand its content to include other areas of the horse industry in future programs.
To that, I say “You go, girl!” I’m standing right next to you! Because on the other side of the dark side is Light. It cannot be otherwise.